Directions for Adding Side Links/Sponsors:
First you needs to make a layout container with the class 'LogoHolder' then inside that place the content you want to show up as a side bar item.
In the case of images you can place single photo elements that have the class of 'sidebarSponsor' to get images in the side bar space.
You can have more than one layout container with the class 'LogoHolder' if you would like more items in the side bar.
Example page below